How good is your marketing? – Your accountant can help you to find out!
What the numbers tell you
To get the biggest bang for your marketing buck, you need to know what the contribution margin is on your individual product or service lines. By focusing your marketing efforts on the most profitable products or services, you are increasing your return on your marketing dollars you spend.
The tighter your marketing budget is, the more important it is to seek help from your accountant to provide you with the necessary insights to get the highest return on your investment.